OPPORTUNITY IN UNCERTAINTY: THE HUDSON ADVISORY TEAM ON COMMUNICATION & CLIENT SERVICE
Stephen Ferrara and Clayton Orrigo have an indisputable passion for New York City real estate. Hailing from the worlds of hospitality and finance, Ferrara and Orrigo decided to merge their passions in pursuit of creating a leading luxury real estate team in New York City and beyond, the Hudson Advisory Team.
Stephen Ferrara and Clayton Orrigo of the Hudson Advisory Team
Consistently named in the Wall Street Journal’s National Top Broker List, the Hudson Advisory Team has conducted over $1B in real estate transactions since its founding in 2017, carrying out some of the biggest deals in New York real estate. 2020 in particular has proven to be a stand-out year, where the team has shown resilience despite many market challenges in an unpredictable climate.
Navigating luxury transactions can be challenging in any environment, but this year brought with it a number of new and layered nuances, including shelter-in-place restrictions. And yet, the Hudson Advisory Team has been able to turn these challenges into opportunities by focusing passionately and profoundly on communication and client service.
The team, though founded in New York City, has been methodically built out in Brooklyn and the Hamptons as well, with a focus on hiring the right people with hyper-local market expertise. “The business we're building now is a testament to a lot of hard work and a partnership that requires constant communication for it to grow,” says Clayton.
2020 circumstances have forced the Hudson Advisory Team to adapt both in process and service. From data presentation to property marketing strategy, over-communication has been a consistent thread within the team’s business model – because it is a vital need for their clients. “There’s a desire to be there and to pivot for our clients in these circumstances. And we decided to put our foot on the pedal. We doubled-down to sign leases, built offices, and went forward in the market,” Clayton says.
With $90M worth of real estate signed last month, Stephen and Clayton were catalysts to market-moving inventory, including an exceptional $45M West Village mansion and 812 5th Avenue, Nelson Rockefeller’s $11.5M apartment, which hasn’t traded hands in 63 years. Both deals were transacted in-house with other Compass luxury agents.
In the past 60 days, Compass agents in New York City have brought more than 70 properties to market above $8M. “What we've noticed, particularly in September and October, is that the buyers who are active in this market are committing to New York City. These are hyper-local buyers who are looking at this moment as an opportunity to size into what can be a generational asset,” notes Stephen. “People are coming to New York City – I think that narrative is getting lost.”
And in a city as multifaceted and abundant as New York is, obtaining exactly the right property can be a lifelong pursuit – and lifelong love, given the right resources. To ensure that their clients are poised to seize each opportunity as it arises, Stephen and Clayton prioritize helping their clients succeed above all else. “We're conduits to helping our clients achieve their objectives and making sure that they're doing it in the most advantageous way, getting the best deals and the best client service,” says Stephen.
With a major footprint established in New York, the growing team of sixteen is continually adapting to stay ahead of the curve, but one thing remains unwavering – a steadfast commitment to exceptional service as they help their clients reach new heights in New York real estate.
