LUXURY IN BROOKLYN: THE RECORD BREAKING WILLIAMSBURG SALE EVERYONE IS TALKING ABOUT
Ralph Modica of The Modica-Geloso Team has set the record for the priciest condo deal in Williamsburg. Known throughout the industry for his innovative marketing campaigns, Modica has continuously been at the forefront of luxury real estate as one of the most prominent brands in the New York City market.
Ralph Modica of The Modica-Geloso Team
After just 51 days on the market, 2 Northside Piers closed at $8.31 million surpassing the 2016 sale of a $6.6 million penthouse located atop 429 Kent Avenue. Ralph’s new record has set the bar astronomically high for the luxury condo realm in Williamsburg. In the past five years new development has surged in the area while sales still hovered within the six million dollar range.
While marketing 2 Northside Piers, Modica sought inspiration from the condo’s modern yet playful interiors. He created an out-of-the-box listing video in the eyes of an adventurous child running throughout the exquisite interiors of the home.
“The concept of two girls skipping and playing throughout the home was developed to accentuate the vastness of the space and the views from every room.”
Modica largely credits his vast network of clients, signature creative marketing strategy, and expertise within the community to sell this exceptional home. Throughout his successful career, Ralph capitalized on his love of visuals and art to create video marketing campaigns for some of the most exclusive listings in New York City. In 2018 Ralph gained recognition after producing a visual masterpiece starring American Ballet Theatre soloist Zhong-Jing Fang to showcase a classic Soho loft.
As the luxury real estate market evolves, The Modica-Gelso Team will use their avant-garde strategies and unwavering dedication to their clients as they continue to break future records in Brooklyn and beyond.